illa romza

Yup, my car's a manual.

Hey, that's pretty awesome! I wish that would work with Expos�, for open applications...
Thats exactly what it does do. Swiping up, while hovering over an icon in the dock invokes application spotlight. Works for both running/not running apps. Quite handy. Especially since it works between desktops and even full screen apps.

Now that has to be the most double standard quote that I have ever read !!!

Apple had to expand beyond its computers to be profitable....If not for the Ipod - Apple wouldnt be making money.

Steve get Apple into gear man ! Drop prices - Take on the market...With good marketing , Apple will not cheapen..

excuse me, but WHAT WORLD DO YOU LIVE IN? JK! seriously tho, you should just do one of two things:
1)give up cuz ur obviously wrong and not gaining much support!
2)move to mars and live in your own little dream world where apple is dying.

apple did not have to create the ipod to stay profitable. they are debt free and have 5b in the bank. computers are making more the double what the ipod's making. c'mon man, do ur research! some mod should just delete this thread. it's pointless!

Obviously Sandy Bridge. I don't think we'll see the K series processors, though. Apple likes to keep a tight lid on thermals.

A small blade SSD built-in would be nice, but we didn't see them in the MBP update, so perhaps they're supply constrained? I have no doubt we'll see them across all Macs eventually though.

As to the GPU, we've been asking for desktop parts for god knows how long to drive that massive screen, but Apple obviously have different priorities. A high-end mobile AMD part is the most likely bet, even though a desktop GPU would be totally awesome.

Other than that, Thunderbolt begins to seep into the rest of the Mac lineup. I'm still intrigued as to how much industry support it'll eventually get as a native IO, but even with ethernet/firewire/usb adapters it's still a nice bit of tech.

I think 'air' would have been capitalised on the banner if it was a reference to a product name.

It might not be capitalized: Check it out, iPod touch, nano, and classic. All lowercase.

But Apple's market is shrinking.....

What you are possibly forgetting is that although, yes, Apple's market share may be shrinking, the market it self - the number of units actualy shifted - is growing at massive rates. I don't really have to explain percentages now do I, it is obvious that 1.7% or whatever it is of 10,000,000 (a figure pulled from the air, I have NO idea how many units are shifted :)) is a much higher number than say 5% of 1,000,000. Apple is shifting more units - may not be computers, iPods are obviously helping Apple to succeed, and do remember that some of these iPod users are going to like the thing so much that they start taking a healthy interest in the rest of Apple's product range.

Apple may be many things, but the way they have turned there fortunes around, going from the brink to billions in the bank and zero debt, shows the one thing they are not is stupid. They realise what the market is doing, and are releasing the products that make the most profit. It is all about profit, as in pretty much any bussiness. I started my business doing I.T Support, Servicing, Installations etc. I found a market niche where I could make some serious profit, and have completely remodelled the company to that, even though what we as a company always wanted to do was I.T Services. You have to go where the money is. And I obviouslly don't know the numbers, but I would bet that the profit does not come with shifting units that make you a few dollars just to increase your market share a little.

I like the references people have made to other iconic brands - BMW, Ferrari, Tiffany's, there are many. These companies could all increase their market share massively by selling cheaper stripped down products, and to some extent BMW is doing just this, but to go for a car that aims at the bottom end of the market, that would hurt BMW too much. More likely, they would aquire a low end car manufacturer and improve the organisation, a little like VAG and Seat and Skoda - may not have all of those brands in the states though.

I would like to see Apple increasing it's market share too, but not at any cost. It would be very easy to just chuck out a budget box and lose money on it, what would thay gain? Lower profits possibley, and an increased market share, but to what end? Some companies have a lovely large market share, and are teetering on the edge as they are just not profitable. Apple know's it's business, and it will do whatever it has to do to succeed and profit. I do agree however, that they have current issues over product quality and service support, but again, these will be sorted over time.

Marc

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Yeah, following industry standard is boring :D

that picture on Apple site with the light or Sun coming behind th Apple logo... What if Apple is Buying Sun?


I certainly hope not. Sun may not produce the glamourous stuff, but it is exceedingly great at inventing and innovating on the back-end and they're open with it. Apple buying Sun wouldn't make them any more innovative, but I can see Apple's culture of secrecy and proprietary control killing much of what Sun does.

Apple's proprietary attitude may or may not help it on the consumer desktop, but it wouldn't be successful everywhere.

Building myself a new computer:

Asus Crosshair IV Formula AMD 890FX (Socket AM3) DDR3 Motherboard

http://www.alphacity.co.nz/images/electronics/Crosshair-IV-Formula.jpg

Sapphire ATI Radeon HD 6850 1024MB GDDR5 PCI-Express Graphics Card

http://images.bizrate.com/resize?sq=300&uid=2261268837

AMD Phenom II X6 Six Core 1055T 2.80GHz

http://static.letsbuyit.com/filer/images/uk/products/original/201/7/amd-phenom-ii-x6-1055t-six-core-processor-2-80-ghz-9mb-cache-socket-am3-125w-45-nm-3-year-war-20107372.jpeg

G.Skill RipJaw 8GB (2x4GB) DDR3 PC3-10666C9 1333MHz Dual Channel Kit

http://p.gzhls.at/466065.jpg

Microsoft Windows 7 Professional 64-Bit - OEM

http://www.gttkc.com/shop/images/7professional.jpeg

NZXT Phantom Enthusiast Full Tower Case - Black

http://www.thebitbag.com/wp-content/uploads/2010/07/phantom_black_blue_LED2.jpg

2* Samsung SpinPoint F3 1TB SATA-II 32MB Cache - OEM

http://www.awd-it.co.uk/ProdImages/3438_Samsung_Spinpoint_F1_HD753LJ_750GB_SATA_II_32MB_Cache_-_OEM_xl.jpg

Currently sat waiting for it to be delivered.....

This is the lowest end machine Apple makes. Let's be realistic. This is a reasonable update for the base model. And it's probably being done in advance of a Core 2 Duo update to the iMac.

I don't see the big hoopla and the press who are probably not very tech savy just ran with this....

If you really knew about the features Apple offers with the iPhone then they would know that they have a service to find your stolen iPhone...how else would it work...?? lol morons.

This is no biggie.

This is also capable on any phone...triangulation can be done on any cellular device if the "authorities" wanted too look for someone.

I hope, they bring the new iMacs on the market soon. I just purchased the new MBP 13" base and thought of getting an extra 27" external monitor in addition. But as I am not comfortable with the screen size and portability seems to be an inferior factor for me, I will send the MBP back these days and purchase the upcoming iMac 27".

If I still need a mobile device, I will get a cheap laptop.